Channel | Speakers

Tony Troussov, CSP

Tony Troussov, CSP

Principal
Mezen Dealer Services LLC  

Tony Troussov is a 20-plus year industry veteran. He spent 15 years in retail, where he held multiple positions, including F&I development manager, director of training, and GM for Walser Automotive Group. Troussov spent six years working for a mid-size general agency as a director of training, where he helped the agency develop their sales process and designed an online training platform that the agency marketed to dealers. In addition, he worked with several OEMs to help them improve processes and the customer experience. Most recently, Troussov was a group F&I director for Morrie’s Automotive Group, driving results within their fourteen rooftops.

In November of last year, Troussov launched his own agency, Mezen Dealer Services LLC. He has delivered over 700 presentations totaling 3,000-plus hours of platform time and is a two-time presenter at the NADA Conference, speaker at CBT Conference, Innovative Dealer Summit, Digital Dealer, and Agent Summit. Troussov is a frequent contributor to Auto Dealer Today and other dealer magazines and has appeared on CBT’s “F&I Today” show. His international work includes speaking and training in Korea, Portugal, and the United Arab Emirates. Troussov is a Certified Coaching Practitioner with the Certified Coaching Federation and a Certified Speaking Professional with National Speakers Association.

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