Channel | Speakers

Carmen Donato-Gearing

Carmen Donato-Gearing

Aftermarket Sales
Vista BMW of Coconut Creek (Fla.)

Carmen Donato-Gearing has spent the last 26 years selling VSC on the service drive, and her sales process has developed over time. Selling service contracts on the service drive is big business, and she knows how to maximize the opportunities. With 24 years of her experience

at Vista BMW in Coconut Creek, Fla., she has worked through industry changes and has adapted to today’s market.

Donato has trained numerous South Motors associates in her
VSC sales drive process. In her role, she is responsible for sales of vehicle service contracts and maintenance contracts. This process qualifies her customers for VSC, maintenance contracts, leads to higher service retention and new-car sales. Donato knows that it takes teamwork and keeping your customer is everything. She has the entire dealership invested in the process.

In addition to her sales efforts, Donato takes an active role in customer relations on the service drive. As an ambassador of goodwill, she assists the service department in retaining customers and helps maximize survey results.


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