Channel | Highlights

Agent Summit Workshops to Focus on Profit, Performance and Marketing

In keeping with its adopted theme of training, the inaugural Agent Summit is offering three additional workshops aimed at helping agents improve profit development, dealership performance and product marketing, organizers of the two-day event announced today.

These three workshops will take place during the first day of the Agent Summit, which is scheduled for March 8-9 at the Las Vegas Hilton. The workshops will be led by Luis Garcia, director of training and development for Safe-Guard Products International; Rick McCormick, F&I magazine contributor and national account development manager for Reahard & Associates; John Vecchioni, director of F&I development for United Car Care and David Mathews, president and CEO of United Car Care.

Scheduled for Tuesday, March 8, at 10:05 a.m., Garcia’s workshop, “5 Elements of True Income Development: Pricing, Menu, Pay Plans, Training and Reporting,” will emphasize why F&I manager training is critical to the success of a dealership. In this session, Safe-Guard’s lead trainer will show agents how a value-building presentation can work to justify product pricing, how a pay plan can drive the bottom line, and how real-time reporting can give agents the edge to be effective business partners to their dealer customers. Additionally, agents will learn how to put together an online training program to supplement their in-person tutoring.

McCormick, one of the industry’s authorities on dealership training, will lead the workshop, “Training, Monitoring and Motivating F&I Managers.” This session, which takes place on Tuesday, March 8, at 2 p.m., will teach agents how to effectively regulate and improve a dealership’s F&I performance. McCormick will open his playbook and provide agents with the keys to establishing a motivating and results-driven dealership training program. Agents will also learn why effectively monitoring F&I performance can move the F&I team to excellence and drive overall production, as well as provide an increase in customer satisfaction.

Vecchioni and Mathews will co-lead the workshop, “Prospecting and Cold Calling: Learn Valuable Tips on Marketing Yourself to Increase Business” on Tuesday, March 8, at 3:05 p.m. This session will teach attendees how to separate their agencies and product offerings from those of competing agencies. Additionally, attendees will learn valuable tips on marketing and conquest sales.

For more information about these workshops and the Agent Summit’s full program, click here.